The Reel Catch, such a great name and even a better example of how something so simple can be raised to a godlike status. Their package design, check it out at theDieline.com - http://goo.gl/KUoqD which by the by is student work, is so easy on the eye.
Consisting of just wax wrap, cardboard and a winning concept, the Reel Catch is able to communicate their product's message effectively. Probably the best word to describe it would be unpretentious. Go check it out today. Along the same vein is W!LD, I particularly like this concept because it is equally understated and unique. With a two toned newspaper background and only a small amount of writing, W!LD uses simplicity to get their message across - http://goo.gl/I0Vpg. As always subscribe to my blog and let me know what you think
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